Clik here to view.
Watch out! An A/B test can hurts your design expert self-esteem
Do not carry out an A/B test to prove yourself or others that you were right formulating a hypothesis. It’s stupid and could be hurtful. Babelvillage.com is a language exchange fair, a website I run...
View ArticleClik here to view.
My naive approach to the erratic A/B test results
There are many things which can affect the results of an A/B test. You are testing a live website, it is not a laboratory experiment where you can control the sample. A hurry is the worst adviser. In...
View ArticleClik here to view.
Drupal ‘Sign up’ funnel optimization increased the conversion rate by 50%
If you want users to do something, say it clearly and make sure they do not miss your message. If you know about anything what can make the task difficult to perform prepare them for this. Be careful...
View ArticleClik here to view.
Segment analysis of A/B test results provides extra insights
Segmenting is a way to real insights. Take a look at the results of A/B tests through segments. You can discover things which from the overall point of view are unseen. A bit more than a month from my...
View ArticleClik here to view.
Where are the effects of my A/B testing efforts?
It is OK to be wrong, you can learn from your mistakes. But better, is to learn from the mistakes of others, in this case from mine. Read how not to run A/B tests. A month after the redesign...
View ArticleClik here to view.
One thing you should know about graphics and information architecture...
Are information architecture and graphics equally important tools in the workshop of a UX designer? What kind of relationship is there between them. Is it partnership or rather parenthood? Mixpanel is...
View Article
